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阿里2020第一天布局这事儿,将成5G重点战场
2020-01-08 00:20  www.brandgoodsale.com

虽然2019年是5G商用元年,但受限于网络、终端和应用,5G依然未能真正落地。就像2016年的AI一样,5G对于绝大多数人来说都只是概念。2020年5G有望实现规模化商用,全球移动通信协会高级顾问、中国移动原董事长王建宙认为5G的应用将会从行业开始,而爆发阶段一定会体现在消费级应用。5G在B端和C端都有大量应用场景,最大应用场景就是IoT。

Although 2019 is the first year of 5G commerce, but limited by networks, terminals and applications,5G still failed to really land. Like AI in 2016,5G is just a concept for the vast majority of people. Wang Jianzhou, a senior adviser to the Global Mobile Communications Association and former chairman of China Mobile, believes that the 5G application will start with the industry in 2020, and that the explosion phase will be reflected in consumer-grade applications. 5G has a large number of application scenarios at both end B and end C, and the largest application scenario is IoT.

5G具有三大特性:低延时、高带宽和大容量,低延时意味着云端即时协作变为可能,自动驾驶、远程操控诸多应用可实现;大容量则意味着海量设备可实现互联互通;高带宽意味着数据可以在终端、边缘和云端任何地方被计算。与此同时,2019年AI产业化进程明显已经加速,而AI与IoT密不可分,IoT给AI贡献更多场景、数据和连接能力,AI则让IoT设备变为名副其实的智能设备。

5G has three main features: low latency, high bandwidth and high capacity, low latency means cloud instant collaboration becomes possible, autonomous driving, remote control of many applications can be achieved; large capacity means massive devices can be interconnected; high bandwidth means data can be calculated anywhere in the terminal, edge and cloud. At the same time, the process of AI industrialization in 2019 has obviously accelerated, and AI and IoT are inseparable, IoT contributes more scenarios, data and connectivity to AI, and AI makes IoT devices into veritable smart devices.

2020第一天阿里IoT排兵布阵2020年第一天,IoT重量级玩家阿里巴巴有了新动作:将人工智能实验室天猫精灵业务升级为独立事业部,由阿里云IoT负责人库伟负责;天猫精灵原业务负责人陈丽娟将带领人工智能实验室其余业务加入云智能,并负责产品解决方案和大网站事业部,推动并建立云智能toB产品体系。

On the first day of iot deployment in 2020, iot heavyweight player alibaba has a new move: upgrade the aiot lab tmall elf business to an independent division, led by ali cloud iot head kuwei; tmall elf business head chen lijuan will lead the rest of the aio lab business to join cloud intelligence, and responsible for product solutions and the big website division to promote and build a cloud intelligence to b product system.

从结果来看,升级成事业部后的天猫精灵将与阿里云IoT形成深度协同的关系,天猫精灵重点在IoT,被并入阿里云智能的阿里AI实验室重心则是AItoB。

From the result, the Tmall elf after upgrading to the division will form a deep cooperative relationship with Ali cloud IoT, the Tmall elves focus on IoT, and the Ali AI lab center of gravity that is incorporated into Ali cloud intelligence is AItoB.

陈丽娟是天猫精灵从0到1的操盘手,也是淘宝第一任产品经理,三年下来,陈丽娟带领天猫精灵牢牢占据中国智能音箱市场的头把交椅,同时已经跻身全球前三。IDC数据显示,2019年1-11月中国智能音箱市场累计销量3629万台,阿里巴巴以1258万台销量排名第一。2019年IDC中国智能音箱市场销量数据显示,阿里巴巴旗下天猫精灵已连续三个季度销量排名第一。

Chen Lijuan is the Tmall Elf operator from 0 to 1, and Taobao's first product manager, three years later, Chen Lijuan led the Tmall Elf firmly occupy the top of the Chinese smart speaker market, while already among the top three in the world. China's smart speaker market sold 36.29 million units from January to November 2019, while Alibaba ranked first with 12.58 million units, according to IDC. Alibaba's Tmall Elves has ranked first in sales for three consecutive quarters, according to 2019 IDC China Smart Speakers Market sales data.

天猫精灵诞生于阿里巴巴人工智能实验室,这一实验室在语音助手外,还有工业设计、智能制造、机器人、数据平台、车路协同等AI应用技术研发布局。接下来,天猫精灵外的业务将由陈丽娟带到阿里云智能,陈丽娟将负责阿里云产品规划,通过产品化加速阿里云的AItoB,这表明,2020年阿里云智能将进一步强化“智能”,助力各行各业“数智化升级”。

Tmall Elve was born in Alibaba artificial intelligence laboratory, this laboratory in addition to voice assistant, there are industrial design, intelligent manufacturing, robot, data platform, car road collaboration and other AI application technology research and development layout. Next, the business outside the Tmall wizard will be brought to Ali cloud intelligence by Chen Lijuan, who will be responsible for Ali cloud product planning and accelerate Ali cloud's AItoB through productization, which indicates that in 2020, Ali cloud intelligence will further strengthen \"intelligence\" and help various industries \"digital intelligence upgrade \".

天猫精灵事业部则将由库伟接任,后者同时负责阿里云IoT事业部,向张建锋和朱顺炎双线汇报,前者是阿里云智能总裁,后则是阿里创新事业群总裁,这表明天猫精灵将成为阿里IoT战略的核心业务,与阿里云IoT协同发展的同时,继续进行产品形态上的创新。

Tmall Elf Division will be replaced by Ku Wei, the latter also responsible for Ali cloud IoT division, reporting to Zhang Jianfeng and Zhu Shunyan double-line, the former is Ali cloud intelligent president, and then Ali innovation business group president, this watch tomorrow Cat Elf will become the core business of Ali IoT strategy, and Ali cloud IoT coordinated development while continuing to innovate in product form.

看到这里,阿里这次架构调整目的就很清晰:一个是天猫精灵业务重要性得到提升;二个是天猫精灵与阿里云IoT深度协同,阿里IoT战略B端和C端形成“双子座”协同模式;三个是阿里云智能将强化AItoB的产品能力。

Seen here, the purpose of Ali's architectural adjustment is clear: one is that the Tmall Elf business is of increased importance; the other is that the Tmall Elf and Ali Cloud IoT deep collaboration, Ali IoT strategic B and C end to form a \"Gemini\" collaboration mode; and the third is that Ali Cloud Intelligence will enhance the product capability of AItoB.

阿里IoT的B/C“双子座”终于会师阿里巴巴早在2018年就将IoT升级成继电商、云计算、金融、物流之后的第五大战略,时任阿里云总裁的胡晓明宣布阿里全面进军物联网领域,阿里云在未来5年内将连接100亿台设备,此后一年多时间里阿里巴巴IoT步伐加快,在技术、产品、服务、行业解决方案和生态上不断完善。

Ali IoT's B\/C \"Gemini\" finally division Alibaba as early as 2018 to upgrade IoT to the fifth major strategy after e-commerce, cloud computing, finance, logistics, then Ali cloud president Hu Xiaoming announced Ali fully into the Internet of things, Ali cloud in the next five years will connect 10 billion devices, after more than a year Alibaba IoT pace, in technology, products, services, industry solutions and ecological continuous improvement.

技术层面重点布局定位、数字孪生、5G、IPv6、时空信息、微内核、物联网安全等IoT核心技术。阿里云IoT官网(///)则显示其已形成覆盖物联网开发各环节(云管边端),满足各类开发者产品开发需要的基础产品和应用产品,同时针对智能城市、制造、生活、园区、人居、农业、物流、商业、医疗、体育、校园、社区诸多特色行业的解决方案。2019年云栖大会上,阿里云正式推出了物联网边缘计算服务,帮助物联网用户低成本、更便捷地使用边缘计算能力。

Technology level key layout positioning, digital twinning,5G, IPv6, spatiotemporal information, micro kernel, Internet of things security and other IoT core technologies. Ali Cloud's IoT website (\/\/\/) shows that it has formed basic products and application products that cover all aspects of Internet of things development (cloud tube side end) to meet the needs of various developer products development, and solutions for smart cities, manufacturing, life, parks, human settlements, agriculture, logistics, business, medical, sports, campus, community and many characteristic industries. At the 2019 Yunqi conference, Ali Cloud officially launched the Internet of things edge computing service to help Internet of things users use edge computing power at a lower cost and more conveniently.

阿里云IoT还形成了繁荣的IoT生态,搭建了物联网解决方案库、应用中心、硬件商城、需求广场、服务广场,牵头组建IoT标准联盟组织ICA,连接IoT软硬件开发商、系统集成商和电子元器件合作伙伴。阿里云IoT开发者社区已聚集100万开发者,IoT市场则上架了10000 应用方案。

Ali cloud IoT also formed a prosperous IoT ecology, built the Internet of things solution library, application center, hardware mall, demand square, service square, lead the formation of IoT standard alliance organization ICA, connect IoT software and hardware developers, system integrators and electronic components partners. Ali cloud iot developer community has gathered 1 million developers, iot market on the shelves of 10000 applications.

阿里云IoT已形成全栈IoT能力,但也不难发现,其更多侧重于行业端提供基于云的解决方案能力。天猫精灵则是阿里IoT的另一条主线:以客厅场景为起点,探索IoT在消费侧的落地,培育市场。

Ali cloud IoT has formed the full stack IoT capability, but it is not difficult to find that it is more focused on the industry end to provide cloud-based solution capabilities. Tmall Elf is another main line of Ali IoT: take the living room scene as the starting point to explore the landing of IoT on the consumption side and cultivate the market.

IoT时代的人机交互一定不是安卓/iOS主宰,安卓/iOS适用于智能手机等传统智能设备,很难满足碎片化的IoT设备的人机交互需求,IoT设备会有新的人机交互系统,而底层一定是AI驱动。

iot era of human-computer interaction must not be android\/ios dominated, android\/ios suitable for traditional smart devices such as smartphones, it is difficult to meet the human-computer interaction needs of fragmented iot devices, iot devices will have new human-computer interaction system, and the bottom must be ai drive.

虽然天猫精灵已是中国第一、全球前三的智能音箱,但其野心却不是智能音箱本身,而是要做机器人助理,从其官网(///)的前缀bot可窥一斑(bot即机器人)。

Although the tmall elf is already the top three smart speaker in china, its ambition is not to be a smart speaker itself, but to be a robot assistant, with the prefix bot on its website (\/\/\/\/\/).

天猫精灵已落地到不同场景,在客厅场景是语音控制中心,截至目前已有方糖、CC、X、儿童版等系列产品,虽然形式都是智能音箱,但却是智能机器人雏形。天猫精灵同时还有车载版、智能美妆镜诸多产品形态,在行业端也有布局,2019年9月推出服务机器人“天猫精灵·太空蛋”和“天猫精灵·太空梭”,为盒马机器人餐厅打造了收餐机器人则在进博会上亮相。理论上,天猫精灵可以inside或connectanything,成为人与IoT设备的人机交互系统。

Tmall genie has landed to different scenes, in the living room scene is voice control center, so far there are sugar, CC, X, children's version and other series of products, although the form is smart speakers, but is the prototype of intelligent robot. The tmall elf also has a car version, smart beauty mirror many product forms, also has the layout in the industry end, in september 2019 launches the service robot \"tmall elf sky egg\" and \"tmall elf sky shuttle \", has created the collection robot for the box horse robot restaurant to appear at the entrance fair. In theory, the tmall elf can be inside or connect anything and become a human-computer interaction system with iot devices.

天猫精灵不只是重视云端内容、商品和服务的整合,同时重视IoT设备的连接。第一台天猫精灵X1就支持WI-FI和蓝牙mesh两种连接方式。天猫精灵联合上游芯片厂商和技术标准协会,推出了开放连接套件IoTConnectKit,其采用量已经突破1000万,支持天猫精灵连接的品牌数超过900家,连接平台数超过600个,可控设备数超过2亿,这说明天猫精灵对IoT设备的连接和操控能力强大。

Tmall wizard values not just the integration of cloud content, goods and services, but also the connectivity of IoT devices. The first Tmall Elf X1 supports both WI-FI and Bluetooth mesh connections. Tmall Elves, in conjunction with the Association of Upstream Chip Manufacturers and Technical Standards, has launched the Open Connection Kit IoT Connect Kit, which has more than 10 million uses, more than 900 brands supporting Tmall Elves, more than 600 connected platforms, and more than 200 million controllable devices, which means that tomorrow the Cat Elves has a strong connection and handling power over IoT devices.

天猫精灵还推出AliGenie开放平台,将其强大的智能交互能力输出给第三方。通过内置AliGenie系统,合作伙伴的产品将在听觉、触觉、视觉以及智能交互等能力得到大幅提升,实现智能化升级。天猫精灵与浙江慈溪电暖风扇产业、广东中山照明产业和福建福安按摩仪产业建立深度合作,输出AI交互能力,而驱动产业带数智化升级,这也是阿里巴巴商业操作系统整体部署的一部分。

the tmall elf also launched the aligenie open platform to export its powerful intelligent interaction capabilities to third parties. Through the built-in AliGenie system, the partner's products will be greatly enhanced in hearing, tactile, visual and intelligent interaction capabilities to achieve intelligent upgrading. Tmall Elve with Zhejiang Cixi electric heating fan industry, Guangdong Zhongshan lighting industry and Fujian Fuan massage instrument industry to establish deep cooperation, export AI interaction ability, and drive the industrial belt digitalization upgrade, which is also part of the overall deployment of the Alibaba commercial operating system.

可以看到,在IoT上,阿里云和天猫精灵承载不同价值:阿里云侧重于云端和B端,天猫精灵侧重于终端和C端。2020新年伊始架构调整,天猫精灵升级成事业部,与阿里云IoT事业部在一个“统帅”下共同协作,可以说是B/C会师、云端合流,最直接的好处就是共享客户资源和生态合作伙伴资源,减少重复开发,提高协作效率。所有组织架构调整都有这样的目标,这一次调整不例外。

As you can see, on IoT, Ali cloud and Tmall elves carry different values: Ali cloud focuses on cloud and B-terminal, and Tmall elves on terminal and C-terminal. At the beginning of the 2020 new year, the Tmall wizard is upgraded to a division, working with Ali Cloud IoT under a \"commander-in-chief \", which can be said to be a B\/C division, cloud confluence, the most direct benefit is to share customer resources and ecological partner resources, reduce duplication of development, and improve collaboration efficiency. All organizational restructurings have such objectives, and this adjustment is no exception.

阿里巴巴IoT阳谋浮出水面很多手机家电硬件公司都在做IoT平台,TCL、格力、美的等均公布了IoT战略,但它们更多是为了卖自己的硬件产品,做围绕自有产品的IoT生态。然而阿里的野心却不止于此,其希望构建一个IoT平台,进而拥有最高话语权,类似于谷歌或者苹果在移动互联网底层扮演的角色。

Alibaba iot yangmou surfaced many mobile phone hardware companies are doing iot platform, tcl, gree, mei and so on have announced iot strategy, but they are more to sell their own hardware products, do around their own products iot ecology. Ali's ambitions, however, go beyond that, and it hopes to build an iot platform with the highest voice, similar to google's or apple's role at the bottom of the mobile internet.

IoT是InternetofThings的缩写,因此能连接的设备数量是衡量IoT平台规模的关键,天猫精灵如今可控设备数量也在2亿,而阿里云在2018年就提出要在未来5年内将连接100亿台设备的宏大目标,100亿是什么概念呢?StrategyAnalytics在2019年发了一个报告指出,截至2018年底,全球连接到互联网的设备数量已经高达到了220亿,预计到2025年连接设备将达到386亿台,到2030年达500亿台。阿里巴巴的100亿,是个大目标。如果实现这一大目标?

IoT is the abbreviation of Internet of Things, so the number of devices that can connect is the key to measuring the size of the IoT platform, and the Tmall Elves now has 200 million controllable devices, while Ali Cloud has proposed a grand goal of connecting 10 billion devices in the next five years, what is the concept of 10 billion? Strategy Analytics issued a report in 2019 that the number of devices connected to the internet worldwide had already reached 22 billion by the end of 2018, with 38.6 billion connected devices expected by 2025 and 50 billion by 2030. Alibaba's 10 billion, is a big goal. if achieve this big goal?

阿里云是亚太地区绝对一哥,且早已不只是提供IaaS基础计算的平台,而是提供综合的数字化、智能化和大数据能力,是各行各业数智化转型的“新技术”基础设施,或者说技术中台。端侧,天猫精灵作为一个品类探索是十分成功的,形成了强大的智能交互能力、互联互通能力和智能内容服务生态。架构调整后,阿里云IoT和天猫精灵将云端协同,一起解决各行各业IoT智能化需求,特别是工业互联网、智慧城市、智慧社区、智慧家庭等头部行业。

Ali cloud is the absolute elder brother of the asia-pacific region, and has long been not only to provide the platform of iaaas basic computing, but also to provide comprehensive digital, intelligent and big data capabilities, which is the \"new technology\" infrastructure, or technology medium, for the transformation of various industries. end side, Tmall sprite as a category exploration is very successful, forming a strong intelligent interaction ability, interconnection ability and intelligent content service ecology. After the architecture adjustment, Ali cloud IoT and Tmall elves will work together in the cloud to solve the needs of IoT intelligence in various industries, especially the industrial Internet, smart city, smart community, smart home and other head industries.

StrategyAnalytics报告指出,在2018年的IoT市场中,企业物联网(IoT)仍然是领先的市场,占市场的一半以上,移动/计算只有四分之一多一点,这意味着IoT最大的市场机会在B端,其次是C端。实际上,不论是AI、5G、区块链,诸多新技术未来的发展重心都是B/C并举的。

Strategy Analytics reported that in the IoT market in 2018, the Enterprise Internet of things (IoT) remains the leading market, accounting for more than half of the market, and mobile\/computation is only a little more than a quarter, meaning that IoT's biggest market opportunities are at the B-end, followed by the C-end. In fact, the future focus of many new technologies, whether it be AI,5G or blockchain, is B\/C.

阿里云在B端取得有目共睹的建树,同时B端客户组织是阿里商业操作系统的重点服务对象,淘宝、天猫、钉钉、飞猪、蚂蚁、菜鸟……等业务事实上都在服务B端。IoT只是阿里商业操作系统的基础组件之一,是阿里服务B端数智化转型的重要能力,因此阿里IoT在B端落地只是时间问题。同时阿里巴巴在消费者C端,则拥有最大规模的消费群、最丰富的业务矩阵,多年来一直在推动中国消费升级,也是中国新消费的基础设施。可以说,阿里是为数不多具有B/C混搭能力的科技巨头。

Ali cloud has made obvious achievements in the B-terminal, and the B-terminal customer organization is the key service object of Ali's commercial operating system, Taobao, Tmall, nail, flying pig, ant, rookie. And so on business is actually in the service B end. IoT is only one of the basic components of Ali's commercial operating system, and it is an important ability for Ali to service the B terminal number intelligent transformation, so it is only a time problem for Ali IoT to land at the B end. At the same time, Alibaba has the largest consumer group and the most abundant business matrix on the consumer C side, which has been driving the upgrading of Chinese consumption for years and is also the infrastructure for new consumption in China. Arguably, Ali is one of the few tech giants with a B\/C mix.

架构调整后,阿里巴巴在IoT上将B/C共振。天猫精灵在C端承载“探路者”角色,创新产品形态,探索应用场景,摸索市场需求,锤炼核心技术,打开市场认知,让阿里云在B端输出AI IoT能力时更加得心应手,就像谷歌Pixel系列手机对安卓生态的价值一样。三年做到市场第一,天猫精灵在C端品牌、渠道、产品上都形成了深厚积累,阿里云则是云计算亚太一哥,B端积累深厚,阿里云 天猫精灵将在IoT领域结合tob和toC的优势,构建一个完整的IoT闭环。

After the architecture adjustment, Alibaba will be B\/C resonance on IoT. The tmall elf carries the role of \"seeker\" on the c-terminal, innovates the product form, explores the application scene, explores the market demand, tempers the core technology, opens the market cognition, makes ali cloud more handy when exporting the aiooot ability on the b-terminal, just like the value of google's pixel phone to android ecology. Three years to achieve the first market, Tmall elves in C-terminal brands, channels, products have formed a deep accumulation, Ali cloud is cloud computing Asia-Pacific elder brother, B-terminal accumulation deep, Ali cloud Tmall elves will combine the advantages of tob and toc in the field of IoT to build a complete IoT closed loop.

家电手机硬件巨头的IoT平台就很难连接其对手的设备。阿里IoT走的则是安卓模式,不论是阿里云还是天猫精灵,做IoT都是走的开放路线,可与任何企业合作,可连接任何设备,核心原因在于阿里的商业模式不是卖硬件,而是做平台,做基础设施,搞标准,与硬件设备公司不构成竞争关系,自然会得到更多玩家拥护。

Home appliance hardware giant's IoT platform is hard to connect to its rival's devices. Ali iot goes in android mode, whether it's ali cloud or tmall elf, doing iot is an open route, can work with any enterprise, can connect any device, the core reason is that ali's business model is not to sell hardware, but to do platform, do infrastructure, standards, and hardware equipment companies do not constitute a competitive relationship, will naturally get more player support.

总的来说,2020年5G一定会加速IoT的爆发,IoT接下来的竞争会更加激烈,前些年的物联网都只是前戏。阿里巴巴新年第一天的架构调整本质上是其IoT战略B/C和云/端的胜利会师,2020年阿里也将以B/C和云/端大协作的开放模式,推动IoT战略加速落地。

In general, in 2020,5G will certainly accelerate the outbreak of IoT, IoT next competition will be more intense, the Internet of things in previous years are only foreplay. The first day of Alibaba's New Year's restructuring is essentially its IoT strategy B\/C and cloud\/terminal Victory division, and in 2020 Ali will also push the IoT strategy to accelerate landing in an open mode of B\/C and cloud\/terminal collaboration.

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